Bethany Noel Mota (born November 7, 1995) is a video blogger from the United States. She got to celebrity for her haul films, which display her online fashion and style purchases, starting with her YouTube channel, Macbarbie07, which she started in 2009.
She posts films with clothing inspiration, make-up and hair lessons, recipes, and do-it-yourself projects. Since then, she’s launched her own fashion collection at Aéropostale. To meet and interact with fans, she has gone on many tours, which she refers to as “Motavatours.” She was also a contestant on Season 19 of Dancing with the Stars.
Bethany Mota is an American video blogger with a $7 million net worth. Mota is most known for her YouTube channel, “Macbarbie07,” where she shows off her latest fashion finds and offers hair and makeup instructions.
Bethany started her YouTube channel in 2009, and it now has 9.6 million subscribers as of this writing.
Bethany Noel Mota was born on November 7, 1995, in Merced County, California, to Tammy and Tony Mota. Mota was born in Mexico and raised in Portugal. She has an elder sister named Brittany and grew up in Los Banos, California. She was homeschooled for the majority of her education, although from third to sixth grade, she attended public school. During sixth school, Mota took a few dancing and acting classes.
Career on YouTube
Mota was one of the most well-known YouTube stars. In June 2009, Mota released his first haul video. She started her YouTube account to escape the stress of bullying, and it quickly grew to 9.5 million subscribers in October 2015. “Relentlessly cheery and exuberant,” according to Business Insider, and “a maestro of positivism.” Mota was offered free cosmetics and gift cards as hauling became more popular on YouTube.
Mota has mixed feelings about promotional videos, but when she does showcase free things, she makes it obvious which ones she hasn’t bought. According to Business Insider, she made $40,000 per month from her videos in January 2014. She purchases prizes and awards to present to people who promote her videos in order to grow her fan base. Her admirers are known as “Mota-vators.”
She has a more personal account, which she uses to discuss whatever interests her, in addition to her fashion-related videos. She was chosen as one of YouTube’s first advertising campaign’s content providers in 2014. Mota has also been on YouTube’s web show IMO, a teen-oriented opinion show.
On January 22, 2015, she conducted an interview with President Barack Obama as part of a White House campaign to reach out to a wider audience following his 2015 State of the Union Address.
Career in fashion
She has collaborated with J. C. Penney and Forever 21, and in December 2013, she launched an Aéropostale clothing, perfume, and accessory brand over which she retains creative control. She keeps in touch with her admirers and includes their suggestions into her fashion designs.
Her style was described by Teen Vogue as “laid-back-but-girly.” New announcements are made first on Aéropostale’s social media channels, which Aéropostale attributes with piqued teen girls’ attention. Unlike usual celebrity sponsorships, this partnership is unique, according to the Salt Lake Tribune, because both Mota and Aéropostale gain notoriety from it.
The retailer has yet to see any results from these initiatives as of June 2014. According to Forbes, the collection boasts “high average prices and margins” but has underperformed. “Can a YouTube Queen Like Bethany Mota Create a Jewelry Realm?” asked the New York Times in November 2020. Bloomberg interviewed her for a podcast called “Mota Creates Sustainable Fine Jewelry” in February 2021.
She released a single with producer-vocalist Mike Tompkins called “Need You Right Now” on October 13, 2014. The song debuted at number thirty in the Danish top 40 record chart Tracklisten.
The official music video was uploaded on Tompkin’s YouTube page on February 10, 2015. Mota said she is working on new songs and maybe her debut studio album in an interview at YouTube’s 10th anniversary’s YT Fan Meet Up on May 4, 2015.
On Kurt Hugo Scheneider‘s YouTube channel, Bethany Mota sang “Flashlight” in June 2015, and the video has now received over 24 million views. Mota wrote and published her own song, “Be Who You Wanna Be,” to her YouTube account in August 2015.
She started on a cross-country tour named the “Motavatour” in January 2014. Mota covered the Nickelodeon Kids’ Choice Awards for Entertainment Tonight in March 2014. In season 13 of Project Runway, Mota appeared as a guest judge.
Mota was revealed as a Dancing with the Stars – season 19 contestant on September 4, 2014. Derek Hough, a five-time champion, was her partner.
Mota and Hough advanced to the finals but were ousted on Night 1 and placed fourth. She also spoke about anti-bullying in October 2015 as part of National Bullying Prevention Month. In 2016, Mota announced the release of her first book, Make Your Mind Up: My Guide to Finding Your Own Style, Life, and Motavation!, a memoir. Mota just become a brand ambassador for UNICEF Kid Power as a Kid Power Champion.